The phrase refers to attire and equipment produced by an Australian firm identified for its motorcycle-inspired aesthetic. This model usually incorporates classic and customized bike parts into its designs, leading to a singular mix of rugged performance and classy attraction. An instance can be a waxed cotton jacket with strengthened stitching and refined branding.
This type of clothes appeals to a particular shopper demographic all for bikes, browsing, and a usually lively way of life. The model’s concentrate on high quality supplies and craftsmanship contributes to the sturdiness and perceived worth of the merchandise. Rising from a customized bike workshop, the corporate has developed a powerful model identification rooted in authenticity and a ardour for classic bikes. This heritage resonates with prospects looking for well-made, trendy clothes that displays their pursuits.
